{"id":3366,"date":"2025-03-23T13:55:15","date_gmt":"2025-03-23T13:55:15","guid":{"rendered":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-2026\/?page_id=3366"},"modified":"2026-05-08T14:06:14","modified_gmt":"2026-05-08T13:06:14","slug":"fashion-project-self-portrait","status":"publish","type":"page","link":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/fashion-project-self-portrait\/","title":{"rendered":"Fashion Project: Strategic Brand Development for Self-Portrait"},"content":{"rendered":"\n<div class=\"wp-block-group has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-96d81ce1 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--small);padding-right:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--small)\"><div style=\"display:block\">\n<!-- FlowPaper PDF flipbook plugin v.2.0.7 wordpress.org\/plugins\/flowpaper\/ -->\n<iframe title=\"FlowPaper flipbook pdf viewer\" width=\"700px\" height=\"500\" scrolling=\"no\" class=\"flowpaper-class\" frameborder=\"0\" allowFullScreen=\"true\" lightbox=\"false\" cover id src = \"https:\/\/flowpaper.com\/flipbook\/?pdf=https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/wp-content\/uploads\/sites\/54\/2026\/05\/Self-Portrait_compressed.pdf?wp-hosted=1&title=&header=&theme=&singlepage=&thumbs=1&modified=260508206\" seamless=\"seamless\" style=\"margin-bottom:0;display:block;\">Your browser does not seem to support iframes. <a href=\"https:\/\/flowpaper.com\/flipbook\/?pdf=https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/wp-content\/uploads\/sites\/54\/2026\/05\/Self-Portrait_compressed.pdf?wp-hosted=1\" target=\"_blank\">Click here to read this PDF<\/a>.<\/iframe>\n<div id=\"flowpaper-logo-bottom\" class=\"flowpaper-logo-bg\" style=\"background:linear-gradient(to right, rgba(0,0,0,0.65) 0%,rgba(0,0,0,0) 200px);width:100%;height:19px; padding-bottom: 1px; padding-left: 5px; padding-right: 10px; display: flex; align-items: center;z-index:9999\"><span style=\"height: 37px; padding-left: 6px;width:90%\"> <a id=\"flowpaper-link\" style=\"fill: #fff\" alt=\"FlowPaper logotype\" title=\"FlowPaper logotype\" href=\"https:\/\/flowpaper.com\" target=\"_blank\"> <img decoding=\"async\" alt=\"Publish PDF flipbooks online\" style=\"height:17px;width:auto;margin-top:11px;\" src=\"https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/wp-content\/plugins\/flowpaper-lite-pdf-flipbook\/assets\/flowpaper-logo.png\" border=\"0\"> <\/a> <\/span><span style=\" float: right; right: 0; font-size: 10px; white-space: nowrap; opacity:0.8\"><a href=\"https:\/\/flowpaper.com\/flipbook-maker\/\" target=\"_new\" style=\"text-decoration:none;border-bottom:none;\">Created using FlowPaper Flipbook Maker &#8599;<\/a><\/span><\/div><\/div>\r\n                <script>\r\n                document.addEventListener(\"DOMContentLoaded\", function(){\r\n                    var target_element, iframe_element;\r\n                    iframe_element = document.querySelector(\"iframe.flowpaper-class\");\r\n                    target_element = document.querySelector(\"\");\r\n                    iframe_element.style.height = target_element.offsetHeight + \"px\";\r\n                });\r\n                <\/script>\r\n            \n\n\n\n<p class=\"has-text-color has-link-color wp-elements-eaf1ac9c6cc6d624efda57ce2351ca61 wp-block-paragraph\" style=\"color:#7f7f7f\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-base-5-color has-text-color has-link-color wp-elements-1abcb8d3bc918622be49d3a0b20629cc\">Team Members:<\/h2>\n\n\n\n<p class=\"has-base-5-color has-text-color has-link-color wp-elements-761809e289c6a5e8dc142dab56cf1393 wp-block-paragraph\"><strong><strong>Xuechun&nbsp;Shen<br>Xinyi Liu<br>Chenlu&nbsp;Zhou<br>Yiwen Zhao<br>Yiran Gao<br>Xinyu Zhuang<\/strong><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-base-5-color has-text-color has-link-color wp-elements-7252befed51852d0ed91a9c3b76560ed\">Keywords<\/h2>\n\n\n\n<ul style=\"color:#7f7f7f\" class=\"wp-block-list has-text-color has-link-color wp-elements-a9df85a2a35d6d2317640ca412d39116\">\n<li>Accessible Luxury<\/li>\n\n\n\n<li>Feminine Aesthetic<\/li>\n\n\n\n<li>Digital Engagement<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-base-5-color has-text-color has-link-color wp-elements-35aa165d9fdf0c3df59c9e6e2b4c74e1\">Summary<\/h2>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-c6667632d1933a5c9c2f8b78345a9efc wp-block-paragraph\" style=\"color:#7f7f7f\">Self-Portrait is a London based contemporary womenswear brand founded in 2013,&nbsp;recognised&nbsp;for its signature lace craftsmanship, structured tailoring, and modern feminine aesthetic. Positioned within the premium accessible occasion wear segment, the brand offers refined, design led pieces that combine elegance, confidence, and affordability for contemporary urban women (Self-Portait, 2026). This strategic brand concept report builds upon the brand analysis of Self-Portrait, positioning the brand within the premium, but accessible occasion wear segment. While the brand&nbsp;maintains strong aesthetic consistency and global visibility through celebrity endorsement and&nbsp;third-party&nbsp;luxury platforms, the current digital ecosystem reveals structural limitations in engagement depth and owned media strength.&nbsp;<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Team Members: Xuechun&nbsp;ShenXinyi LiuChenlu&nbsp;ZhouYiwen ZhaoYiran GaoXinyu Zhuang Keywords Summary Self-Portrait is a London based contemporary womenswear brand founded in 2013,&nbsp;recognised&nbsp;for its signature lace craftsmanship, structured tailoring, and modern feminine aesthetic. Positioned within the premium accessible occasion wear segment, the brand offers refined, design led pieces that combine elegance, confidence, and affordability for contemporary urban women [&hellip;]<\/p>\n","protected":false},"author":74,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3366","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fashion Project: Strategic Brand Development for Self-Portrait - FBT Graduate Showcase 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/fashion-project-self-portrait\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fashion Project: Strategic Brand Development for Self-Portrait - FBT Graduate Showcase 2026\" \/>\n<meta property=\"og:description\" content=\"Team Members: Xuechun&nbsp;ShenXinyi LiuChenlu&nbsp;ZhouYiwen ZhaoYiran GaoXinyu Zhuang Keywords Summary Self-Portrait is a London based contemporary womenswear brand founded in 2013,&nbsp;recognised&nbsp;for its signature lace craftsmanship, structured tailoring, and modern feminine aesthetic. 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