{"id":2722,"date":"2024-03-24T06:57:28","date_gmt":"2024-03-24T06:57:28","guid":{"rendered":"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show\/?page_id=2722"},"modified":"2024-03-24T06:57:28","modified_gmt":"2024-03-24T06:57:28","slug":"fashion-project-to-reinvent-or-evolve-charting-the-future-course-for-crocs","status":"publish","type":"page","link":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/fashion-project-to-reinvent-or-evolve-charting-the-future-course-for-crocs\/","title":{"rendered":"Crocs"},"content":{"rendered":"<div id=\"pl-2722\" class=\"panel-layout\">\n<div id=\"pg-2722-0\" class=\"panel-grid panel-has-style\" data-style=\"{&quot;full_height&quot;:&quot;&quot;,&quot;bottom_margin&quot;:&quot;30px&quot;,&quot;cell_alignment&quot;:&quot;flex-start&quot;,&quot;equal_column_height&quot;:&quot;no&quot;,&quot;padding_bottom&quot;:&quot;30px&quot;,&quot;background_image&quot;:false,&quot;background_image_position&quot;:&quot;center top&quot;,&quot;background_image_style&quot;:&quot;cover&quot;,&quot;use_background_video&quot;:&quot;&quot;,&quot;video_overlay&quot;:&quot;none&quot;,&quot;fade_in&quot;:true,&quot;pause_after&quot;:&quot;120&quot;,&quot;pause_play_button&quot;:true,&quot;pauseplay_xpos&quot;:&quot;right&quot;,&quot;pauseplay_ypos&quot;:&quot;top&quot;}\">\n<div style=\"padding-bottom: 30px\" class=\"panel-row-style panel-row-style-for-2722-0\">\n<div id=\"pgc-2722-0-0\" class=\"panel-grid-cell panel-grid-cell-empty\" data-weight=\"1\"><\/div>\n<\/div>\n<\/div>\n<div id=\"pg-2722-1\" class=\"panel-grid panel-has-style\" data-style=\"{&quot;background&quot;:&quot;#ffffff&quot;,&quot;full_height&quot;:&quot;&quot;,&quot;bottom_margin&quot;:&quot;0px&quot;,&quot;cell_alignment&quot;:&quot;flex-start&quot;,&quot;equal_column_height&quot;:&quot;no&quot;,&quot;padding_bottom&quot;:&quot;40px&quot;,&quot;background_image&quot;:false,&quot;background_image_position&quot;:&quot;center top&quot;,&quot;background_image_style&quot;:&quot;cover&quot;,&quot;use_background_video&quot;:&quot;&quot;,&quot;video_overlay&quot;:&quot;none&quot;,&quot;fade_in&quot;:true,&quot;pause_after&quot;:&quot;120&quot;,&quot;pause_play_button&quot;:true,&quot;pauseplay_xpos&quot;:&quot;right&quot;,&quot;pauseplay_ypos&quot;:&quot;top&quot;}\">\n<div style=\"padding-bottom: 40px\" class=\"panel-row-style panel-row-style-for-2722-1\">\n<div id=\"pgc-2722-1-0\" class=\"panel-grid-cell panel-grid-cell-empty\" data-weight=\"1\"><\/div>\n<\/div>\n<\/div>\n<div id=\"pg-2722-2\" class=\"panel-grid panel-has-style\" data-style=\"{&quot;mobile_css&quot;:&quot;display: none !important; &quot;,&quot;padding&quot;:&quot;0px 0px 0px 0px&quot;,&quot;background&quot;:&quot;#ffffff&quot;,&quot;full_height&quot;:&quot;&quot;,&quot;bottom_margin&quot;:&quot;0px&quot;,&quot;gutter&quot;:&quot;0px&quot;,&quot;cell_alignment&quot;:&quot;flex-start&quot;,&quot;equal_column_height&quot;:&quot;no&quot;,&quot;padding_bottom&quot;:&quot;0px&quot;,&quot;background_image&quot;:false,&quot;background_image_position&quot;:&quot;center top&quot;,&quot;background_image_style&quot;:&quot;cover&quot;,&quot;use_background_video&quot;:&quot;&quot;,&quot;video_overlay&quot;:&quot;none&quot;,&quot;fade_in&quot;:true,&quot;pause_after&quot;:&quot;120&quot;,&quot;pause_play_button&quot;:true,&quot;pauseplay_xpos&quot;:&quot;right&quot;,&quot;pauseplay_ypos&quot;:&quot;top&quot;}\">\n<div style=\"padding-bottom: 0px\" class=\"panel-row-style panel-row-style-for-2722-2\">\n<div id=\"pgc-2722-2-0\" class=\"panel-grid-cell panel-grid-cell-empty\" data-weight=\"0.297293814433\"><\/div>\n<div id=\"pgc-2722-2-1\" class=\"panel-grid-cell panel-grid-cell-empty\" data-weight=\"0.199355670103\"><\/div>\n<div id=\"pgc-2722-2-2\" class=\"panel-grid-cell\" data-weight=\"0.0215206185567\">\n<div id=\"panel-2722-2-2-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"0\" data-style=\"{&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;,&quot;background_image_size&quot;:&quot;full&quot;,&quot;border_thickness&quot;:&quot;1px&quot;,&quot;animation_offset&quot;:&quot;10&quot;,&quot;animation_iteration&quot;:&quot;1&quot;}\">\n<div class=\"so-widget-sow-editor so-widget-sow-editor-base\">\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"pgc-2722-2-3\" class=\"panel-grid-cell panel-grid-cell-empty panel-grid-cell-mobile-last\" data-weight=\"0.301159793814\"><\/div>\n<div id=\"pgc-2722-2-4\" class=\"panel-grid-cell panel-grid-cell-empty\" data-weight=\"0.180670103093\"><\/div>\n<\/div>\n<\/div>\n<div id=\"pg-2722-3\" class=\"panel-grid panel-has-style\" data-style=\"{&quot;mobile_css&quot;:&quot;display: none !important; &quot;,&quot;padding&quot;:&quot;0px 0px 0px 0px&quot;,&quot;background&quot;:&quot;#ffffff&quot;,&quot;full_height&quot;:&quot;&quot;,&quot;bottom_margin&quot;:&quot;0px&quot;,&quot;gutter&quot;:&quot;0px&quot;,&quot;cell_alignment&quot;:&quot;flex-start&quot;,&quot;equal_column_height&quot;:&quot;no&quot;,&quot;padding_bottom&quot;:&quot;0px&quot;,&quot;background_image&quot;:false,&quot;background_image_position&quot;:&quot;center top&quot;,&quot;background_image_style&quot;:&quot;cover&quot;,&quot;use_background_video&quot;:&quot;&quot;,&quot;video_overlay&quot;:&quot;none&quot;,&quot;fade_in&quot;:true,&quot;pause_after&quot;:&quot;120&quot;,&quot;pause_play_button&quot;:true,&quot;pauseplay_xpos&quot;:&quot;right&quot;,&quot;pauseplay_ypos&quot;:&quot;top&quot;}\">\n<div style=\"padding-bottom: 0px\" class=\"panel-row-style panel-row-style-for-2722-3\">\n<div id=\"pgc-2722-3-0\" class=\"panel-grid-cell panel-grid-cell-empty\" data-weight=\"0.228525906124\"><\/div>\n<div id=\"pgc-2722-3-1\" class=\"panel-grid-cell\" data-weight=\"0.268123578412\">\n<div id=\"panel-2722-3-1-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"1\" data-style=\"{&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;,&quot;background_image_size&quot;:&quot;full&quot;,&quot;border_thickness&quot;:&quot;1px&quot;,&quot;animation_offset&quot;:&quot;10&quot;,&quot;animation_iteration&quot;:&quot;1&quot;}\">\n<div class=\"so-widget-sow-editor so-widget-sow-editor-base\">\n<div class=\"siteorigin-widget-tinymce textwidget\">\n<p style=\"text-align: right\">Click the fullscreen icon below &nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"pgc-2722-3-2\" class=\"panel-grid-cell\" data-weight=\"0.0215206185567\">\n<div id=\"panel-2722-3-2-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"2\" data-style=\"{&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;,&quot;background_image_size&quot;:&quot;full&quot;,&quot;border_thickness&quot;:&quot;1px&quot;,&quot;animation_offset&quot;:&quot;10&quot;,&quot;animation_iteration&quot;:&quot;1&quot;}\">\n<div class=\"so-widget-sow-editor so-widget-sow-editor-base\">\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1170\" src=\"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show\/wp-content\/uploads\/sites\/90\/2022\/05\/fullscreen.png\" alt=\"\" width=\"16\" height=\"16\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"pgc-2722-3-3\" class=\"panel-grid-cell panel-grid-cell-mobile-last\" data-weight=\"0.301159793814\">\n<div id=\"panel-2722-3-3-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"3\" data-style=\"{&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;,&quot;background_image_size&quot;:&quot;full&quot;,&quot;border_thickness&quot;:&quot;1px&quot;,&quot;animation_offset&quot;:&quot;10&quot;,&quot;animation_iteration&quot;:&quot;1&quot;}\">\n<div class=\"so-widget-sow-editor so-widget-sow-editor-base\">\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t&nbsp; to see the report full size<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"pgc-2722-3-4\" class=\"panel-grid-cell panel-grid-cell-empty\" data-weight=\"0.180670103093\"><\/div>\n<\/div>\n<\/div>\n<div id=\"pg-2722-4\" class=\"panel-grid panel-has-style\" data-style=\"{&quot;background&quot;:&quot;#ffffff&quot;,&quot;full_height&quot;:&quot;&quot;,&quot;bottom_margin&quot;:&quot;0px&quot;,&quot;gutter&quot;:&quot;0px&quot;,&quot;cell_alignment&quot;:&quot;flex-start&quot;,&quot;equal_column_height&quot;:&quot;no&quot;,&quot;background_image&quot;:false,&quot;background_image_position&quot;:&quot;center top&quot;,&quot;background_image_style&quot;:&quot;cover&quot;,&quot;use_background_video&quot;:&quot;&quot;,&quot;video_overlay&quot;:&quot;none&quot;,&quot;fade_in&quot;:true,&quot;pause_after&quot;:&quot;120&quot;,&quot;pause_play_button&quot;:true,&quot;pauseplay_xpos&quot;:&quot;right&quot;,&quot;pauseplay_ypos&quot;:&quot;top&quot;}\">\n<div class=\"panel-row-style panel-row-style-for-2722-4\">\n<div id=\"pgc-2722-4-0\" class=\"panel-grid-cell\" data-weight=\"1\">\n<div id=\"panel-2722-4-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"4\" data-style=\"{&quot;padding&quot;:&quot;0px 200px 0px 200px&quot;,&quot;mobile_margin&quot;:&quot;0px 0px 0px 0px&quot;,&quot;mobile_padding&quot;:&quot;0px 0px 0px 0px&quot;,&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;,&quot;background_image_size&quot;:&quot;full&quot;,&quot;border_thickness&quot;:&quot;1px&quot;,&quot;animation_offset&quot;:&quot;10&quot;,&quot;animation_iteration&quot;:&quot;1&quot;}\">\n<div class=\"panel-widget-style panel-widget-style-for-2722-4-0-0\">\n<div class=\"so-widget-sow-editor so-widget-sow-editor-base\">\n<div class=\"siteorigin-widget-tinymce textwidget\">\n<div style=\"display:block\">\n<!-- FlowPaper PDF flipbook plugin v.2.0.7 wordpress.org\/plugins\/flowpaper\/ -->\n<iframe title=\"FlowPaper flipbook pdf viewer\" width=\"100%\" height=\"700px\" scrolling=\"no\" class=\"flowpaper-class\" frameborder=\"0\" allowFullScreen=\"true\" lightbox=\"false\" cover id src = \"https:\/\/flowpaper.com\/flipbook\/?pdf=https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show\/wp-content\/uploads\/sites\/91\/2023\/05\/Binder2.pdf&title=&header=&theme=&singlepage=&thumbs=1&modified=240324657\" seamless=\"seamless\" style=\"margin-bottom:0;display:block;\">Your browser does not seem to support iframes. <a href=\"https:\/\/flowpaper.com\/flipbook\/?pdf=https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show\/wp-content\/uploads\/sites\/91\/2023\/05\/Binder2.pdf\" target=\"_blank\">Click here to read this PDF<\/a>.<\/iframe>\n<div id=\"flowpaper-logo-bottom\" class=\"flowpaper-logo-bg\" style=\"background:linear-gradient(to right, rgba(0,0,0,0.65) 0%,rgba(0,0,0,0) 200px);width:100%;height:19px; padding-bottom: 1px; padding-left: 5px; padding-right: 10px; display: flex; align-items: center;z-index:9999\"><span style=\"height: 37px; padding-left: 6px;width:90%\"> <a id=\"flowpaper-link\" style=\"fill: #fff\" alt=\"FlowPaper logotype\" title=\"FlowPaper logotype\" 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target_element.offsetHeight + \"px\";\r\n                });\r\n                <\/script>\r\n            \n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"pg-2722-5\" class=\"panel-grid panel-has-style\" data-style=\"{&quot;background&quot;:&quot;#ffffff&quot;,&quot;full_height&quot;:&quot;&quot;,&quot;cell_alignment&quot;:&quot;flex-start&quot;,&quot;equal_column_height&quot;:&quot;no&quot;,&quot;padding_left&quot;:&quot;40px&quot;,&quot;padding_right&quot;:&quot;40px&quot;,&quot;background_image&quot;:false,&quot;background_image_position&quot;:&quot;center top&quot;,&quot;background_image_style&quot;:&quot;cover&quot;,&quot;use_background_video&quot;:&quot;&quot;,&quot;video_overlay&quot;:&quot;none&quot;,&quot;fade_in&quot;:true,&quot;pause_after&quot;:&quot;120&quot;,&quot;pause_play_button&quot;:true,&quot;pauseplay_xpos&quot;:&quot;right&quot;,&quot;pauseplay_ypos&quot;:&quot;top&quot;}\">\n<div style=\"padding-left: 40px;padding-right: 40px\" class=\"panel-row-style panel-row-style-for-2722-5\">\n<div id=\"pgc-2722-5-0\" class=\"panel-grid-cell\" data-weight=\"1\">\n<div id=\"panel-2722-5-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child\" data-index=\"5\" data-style=\"{&quot;padding&quot;:&quot;10px 0px 0px 0px&quot;,&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;,&quot;background_image_size&quot;:&quot;full&quot;,&quot;border_thickness&quot;:&quot;1px&quot;,&quot;animation_offset&quot;:&quot;10&quot;,&quot;animation_iteration&quot;:&quot;1&quot;}\">\n<div class=\"panel-widget-style panel-widget-style-for-2722-5-0-0\">\n<div class=\"so-widget-sow-editor so-widget-sow-editor-base\">\n<div class=\"siteorigin-widget-tinymce textwidget\">\n<p>All information presented here is the students opinions based on answering a particular brief.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"panel-2722-5-0-1\" class=\"so-panel widget widget_sow-editor\" data-index=\"6\" data-style=\"{&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;,&quot;background_image_size&quot;:&quot;full&quot;,&quot;border_thickness&quot;:&quot;1px&quot;,&quot;animation_offset&quot;:&quot;10&quot;,&quot;animation_iteration&quot;:&quot;1&quot;}\">\n<div class=\"so-widget-sow-editor so-widget-sow-editor-base\">\n<div class=\"siteorigin-widget-tinymce textwidget\">\n<h4><span style=\"color: #000000\">Team Members:<\/span><\/h4>\n<p><span style=\"color: #000000\"><strong>Ethan Sharrock<br \/>\nAnna Frost<br \/>\nJames Hutchins<br \/>\nZiyi Liu<br \/>\nYucheng Wang<br \/>\nShixin Zheng<\/strong><\/span><\/div>\n<\/div>\n<\/div>\n<div id=\"panel-2722-5-0-2\" class=\"so-panel widget widget_sow-editor\" data-index=\"7\" data-style=\"{&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;,&quot;background_image_size&quot;:&quot;full&quot;,&quot;border_thickness&quot;:&quot;1px&quot;,&quot;animation_offset&quot;:&quot;10&quot;,&quot;animation_iteration&quot;:&quot;1&quot;,&quot;margin&quot;:&quot;0px 0px 10px 0px&quot;}\">\n<div class=\"so-widget-sow-editor so-widget-sow-editor-base\">\n<div class=\"siteorigin-widget-tinymce textwidget\">\n<h4><span style=\"color: #000000\">Keywords<\/span><\/h4>\n<ul>\n<li>\n<h5><span class=\"ui-provider hb b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">Sustainability<\/span><\/h5>\n<\/li>\n<li>\n<h5><span class=\"ui-provider hb b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">Repositioning<\/span><\/h5>\n<\/li>\n<li>\n<h5><span class=\"ui-provider hb b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">Integrated<\/span><\/h5>\n<\/li>\n<li>\n<h5><span class=\"ui-provider hb b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">Omnichannel<\/span><\/h5>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"panel-2722-5-0-3\" class=\"so-panel widget widget_sow-editor panel-last-child\" data-index=\"8\" data-style=\"{&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;,&quot;background_image_size&quot;:&quot;full&quot;,&quot;border_thickness&quot;:&quot;1px&quot;,&quot;animation_offset&quot;:&quot;10&quot;,&quot;animation_iteration&quot;:&quot;1&quot;}\">\n<div class=\"so-widget-sow-editor so-widget-sow-editor-base\">\n<div class=\"siteorigin-widget-tinymce textwidget\">\n<h4><span style=\"color: #000000\">Summary<\/span><\/h4>\n<p><span class=\"ui-provider hb b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">Launching a new sustainable capsule collection, Repositioning the brand away from the fast fashion retail sector, Looking towards overhauling its current supply chain practices to be more sustainable, Using blockchain technology to enhance transparency, Create an effective IMC campaign, to provide a platform to address greenwashing claims, Streamline the physical store and revitalise select stores with engaging atmospherics and digital<\/span>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Click the fullscreen icon below &nbsp; &nbsp; to see the report full size All information presented here is the students opinions based on answering a particular brief. Team Members: Ethan Sharrock Anna Frost James Hutchins Ziyi Liu Yucheng Wang Shixin Zheng Keywords Sustainability Repositioning Integrated Omnichannel Summary Launching a new sustainable capsule collection, Repositioning the [&hellip;]<\/p>\n","protected":false},"author":74,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2722","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Crocs - FBT Graduate Showcase 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/fashion-project-to-reinvent-or-evolve-charting-the-future-course-for-crocs\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crocs - FBT Graduate Showcase 2026\" \/>\n<meta property=\"og:description\" content=\"Click the fullscreen icon below &nbsp; &nbsp; to see the report full size All information presented here is the students opinions based on answering a particular brief. 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