{"id":1800,"date":"2023-04-11T17:39:04","date_gmt":"2023-04-11T16:39:04","guid":{"rendered":"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show-2024\/?page_id=1800"},"modified":"2025-01-02T14:22:18","modified_gmt":"2025-01-02T14:22:18","slug":"fashion-project-uniqlo-strategic-development","status":"publish","type":"page","link":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/fashion-project-uniqlo-strategic-development\/","title":{"rendered":"Fashion Project: French Connection Strategic recommendation"},"content":{"rendered":"
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All information presented here is the students opinions based on answering a particular brief.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Team Members:<\/span><\/h4>\n

Abigail Wright
\nFrancesca Lenton
\nGeorgia Levett
\nIde Gale-Coleman
\nMadeleine Boote
\nOlivia Smith
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Keywords<\/span><\/h4>\n
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    Salvage<\/h5>\n<\/li>\n
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    Shift<\/h5>\n<\/li>\n
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    Sustainability<\/h5>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n
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    Summary<\/span><\/h4>\n

    French Connection once known for their formal classics are facing an urgency to redirect their brand. Since Covid-19, working from home has reduced the need for formalwear. With store closures and poor financial reports, French Connection won’t survive without a rebranding strategy. This project supports French Connection finding their strategic direction through analysis of brand environments. Frameworks such as Tows Matrix highlight potential strategies to adopt such as creating new ranges to expand product offerings. Furthermore, marketing can promote new products through lookbooks, social media and celebrity endorsement. French Connection\u2019s main aim is to target a younger consumer, implementing sustainability into the business model will attract this consumer.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Click the fullscreen icon below     to see the report full size Your browser does not seem to support iframes. Click here to read this PDF. 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