{"id":1638,"date":"2023-04-08T23:25:06","date_gmt":"2023-04-08T22:25:06","guid":{"rendered":"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show-2024\/?page_id=1638"},"modified":"2023-04-08T23:25:06","modified_gmt":"2023-04-08T22:25:06","slug":"brandy-melville-rebrand","status":"publish","type":"page","link":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/brandy-melville-rebrand\/","title":{"rendered":"FASHION PROJECT: BRANDY MELVILLE REBRAND"},"content":{"rendered":"
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Full\u00a0<\/span><\/span>project on <\/span><\/span>May <\/span><\/span>9<\/span>th<\/span><\/span> 2023!\u00a0<\/span><\/span><\/h3>\n

Team Members:<\/span><\/h4>\n
    \n
  • Lana Norman<\/li>\n
  • Ella Cleary<\/li>\n
  • Charlotte Bowyer<\/li>\n
  • Daisy Fenton<\/li>\n
  • Daisy Valiant<\/li>\n
  • Lily Butcher<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n
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    Keywords<\/span><\/h4>\n
      \n
    • INCLUSIVITY<\/li>\n
    • DIVERSIFICATION<\/li>\n
    • RE-BRAND<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n
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      Summary<\/span><\/h4>\n

      Brandy Melville should look to rebrand with a focus on inclusivity, diversity and sustainability. The brand needs to look at an increased sizing strategy, innovating materials and manufacturing processes whilst diversifying both models and in-store employees. This will include revised marketing campaigns to reach the new target audiences and satisfy the rising demands of consumers whilst still appealing to their existing market.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Full\u00a0project on May 9th 2023!\u00a0 Team Members: Lana Norman Ella Cleary Charlotte Bowyer Daisy Fenton Daisy Valiant Lily Butcher Keywords INCLUSIVITY DIVERSIFICATION RE-BRAND Summary Brandy Melville should look to rebrand with a focus on inclusivity, diversity and sustainability. The brand needs to look at an increased sizing strategy, innovating materials and manufacturing processes whilst diversifying […]<\/p>\n","protected":false},"author":74,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1638","page","type-page","status-publish","hentry"],"yoast_head":"\nFASHION PROJECT: BRANDY MELVILLE REBRAND - FBT Graduate Showcase 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sites.se.manchester.ac.uk\/fbt-show\/brandy-melville-rebrand\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FASHION PROJECT: BRANDY MELVILLE REBRAND - FBT Graduate Showcase 2026\" \/>\n<meta property=\"og:description\" content=\"Full\u00a0project on May 9th 2023!\u00a0 Team Members: Lana Norman Ella Cleary Charlotte Bowyer Daisy Fenton Daisy Valiant Lily Butcher Keywords INCLUSIVITY DIVERSIFICATION RE-BRAND Summary Brandy Melville should look to rebrand with a focus on inclusivity, diversity and sustainability. 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