{"id":449,"date":"2022-04-05T09:46:27","date_gmt":"2022-04-05T08:46:27","guid":{"rendered":"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-test\/?page_id=449"},"modified":"2025-01-02T14:16:36","modified_gmt":"2025-01-02T14:16:36","slug":"barbour","status":"publish","type":"page","link":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-last-year\/barbour\/","title":{"rendered":"Fashion Project: Boux Avenue Strategic Brand Development"},"content":{"rendered":"<div id=\"pl-449\"  class=\"panel-layout\" ><div id=\"pg-449-0\"  class=\"panel-grid panel-has-style\" ><div style=\"padding-bottom: 30px; \" class=\"panel-row-style panel-row-style-for-449-0\" ><div id=\"pgc-449-0-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><div id=\"pg-449-1\"  class=\"panel-grid panel-has-style\" ><div style=\"padding-bottom: 30px; \" class=\"panel-row-style panel-row-style-for-449-1\" ><div id=\"pgc-449-1-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><div id=\"pg-449-2\"  class=\"panel-grid panel-has-style\" ><div style=\"padding-top: 40px; padding-bottom: 0px; \" class=\"panel-row-style panel-row-style-for-449-2\" ><div id=\"pgc-449-2-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><div id=\"pgc-449-2-1\"  class=\"panel-grid-cell\" ><div class=\"panel-cell-style panel-cell-style-for-449-2-1\" ><div id=\"panel-449-2-1-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"0\" ><div class=\"panel-widget-style panel-widget-style-for-449-2-1-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p style=\"text-align: right\">Click the fullscreen icon below &nbsp;<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><div id=\"pgc-449-2-2\"  class=\"panel-grid-cell\" ><div class=\"panel-cell-style panel-cell-style-for-449-2-2\" ><div id=\"panel-449-2-2-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"1\" ><div class=\"panel-widget-style panel-widget-style-for-449-2-2-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1170\" src=\"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show\/wp-content\/uploads\/sites\/90\/2022\/05\/fullscreen.png\" alt=\"\" width=\"16\" height=\"16\" \/><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><div id=\"pgc-449-2-3\"  class=\"panel-grid-cell panel-grid-cell-mobile-last\" ><div id=\"panel-449-2-3-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"2\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p>&nbsp; to see the report full size<\/p>\n<\/div>\n<\/div><\/div><\/div><div id=\"pgc-449-2-4\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><div id=\"pg-449-3\"  class=\"panel-grid panel-has-style\" ><div class=\"panel-row-style panel-row-style-for-449-3\" ><div id=\"pgc-449-3-0\"  class=\"panel-grid-cell\" ><div id=\"panel-449-3-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"3\" ><div class=\"panel-widget-style panel-widget-style-for-449-3-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<div style=\"display:block\">\n<!-- FlowPaper PDF flipbook plugin v.2.0.8 wordpress.org\/plugins\/flowpaper\/ -->\n<iframe title=\"FlowPaper flipbook pdf viewer\" width=\"100%\" height=\"700px\" scrolling=\"no\" class=\"flowpaper-class\" frameborder=\"0\" allowFullScreen=\"true\" lightbox=\"false\" cover id src = \"https:\/\/flowpaper.com\/flipbook\/?pdf=https:\/\/www.sites.se.manchester.ac.uk\/fbt-last-year\/wp-content\/uploads\/sites\/42\/2024\/05\/Group-7.pdf?wp-hosted=1&title=&header=&theme=&singlepage=&thumbs=1&modified=250102216\" seamless=\"seamless\" style=\"margin-bottom:0;display:block;\">Your browser does not seem to support iframes. <a href=\"https:\/\/flowpaper.com\/flipbook\/?pdf=https:\/\/www.sites.se.manchester.ac.uk\/fbt-last-year\/wp-content\/uploads\/sites\/42\/2024\/05\/Group-7.pdf?wp-hosted=1\" target=\"_blank\">Click here to read this PDF<\/a>.<\/iframe>\n<div id=\"flowpaper-logo-bottom\" class=\"flowpaper-logo-bg\" style=\"background:linear-gradient(to right, rgba(0,0,0,0.65) 0%,rgba(0,0,0,0) 200px);width:100%;height:19px; padding-bottom: 1px; padding-left: 5px; padding-right: 10px; display: flex; align-items: center;z-index:9999\"><span style=\"height: 37px; padding-left: 6px;width:90%\"> <a id=\"flowpaper-link\" style=\"fill: #fff\" alt=\"FlowPaper logotype\" title=\"FlowPaper logotype\" href=\"https:\/\/flowpaper.com\" target=\"_blank\"> <img decoding=\"async\" alt=\"Publish PDF flipbooks online\" style=\"height:17px;width:auto;margin-top:11px;\" src=\"https:\/\/www.sites.se.manchester.ac.uk\/fbt-last-year\/wp-content\/plugins\/flowpaper-lite-pdf-flipbook\/assets\/flowpaper-logo.png\" border=\"0\"> <\/a> <\/span><span style=\" float: right; right: 0; font-size: 10px; white-space: nowrap; opacity:0.8\"><a href=\"https:\/\/flowpaper.com\/flipbook-maker\/\" target=\"_new\" style=\"text-decoration:none;border-bottom:none;\">This flipbook was created in FlowPaper &#8599;<\/a><\/span><\/div><\/div>\r\n                <script>\r\n                document.addEventListener(\"DOMContentLoaded\", function(){\r\n                    var target_element, iframe_element;\r\n                    iframe_element = document.querySelector(\"iframe.flowpaper-class\");\r\n                    target_element = document.querySelector(\"\");\r\n                    iframe_element.style.height = target_element.offsetHeight + \"px\";\r\n                });\r\n                <\/script>\r\n            \n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"pg-449-4\"  class=\"panel-grid panel-has-style\" ><div style=\"padding-left: 40px; padding-right: 40px; \" class=\"panel-row-style panel-row-style-for-449-4\" ><div id=\"pgc-449-4-0\"  class=\"panel-grid-cell\" ><div id=\"panel-449-4-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child\" data-index=\"4\" ><div class=\"panel-widget-style panel-widget-style-for-449-4-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<div class=\"divider\">\n<p>All information presented here is the students opinions based on answering a particular brief.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><div id=\"panel-449-4-0-1\" class=\"so-panel widget widget_sow-editor\" data-index=\"5\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<div class=\"divider\"><\/div>\n<\/div>\n<\/div><\/div><div id=\"panel-449-4-0-2\" class=\"so-panel widget widget_sow-editor\" data-index=\"6\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h4><span style=\"color: #000000\">Team Members:<\/span><\/h4>\n<p><span style=\"color: #000000\"><strong>Holly Rushton<br \/>\nMatthew Lee<br \/>\nNatasha Sund<br \/>\nLucy Gray<br \/>\nEmily Garrett-Olguin<br \/>\nPhoebe Lewis<br \/>\n<\/strong><\/span><\/p>\n<\/div>\n<\/div><\/div><div id=\"panel-449-4-0-3\" class=\"so-panel widget widget_sow-editor\" data-index=\"7\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h4><span style=\"color: #000000\">Keywords<\/span><\/h4>\n<ul class=\"upper\">\n<li><strong>RECONNECT<\/strong><\/li>\n<li><strong>INNOVATE<\/strong><\/li>\n<li><strong>REDEFINE<\/strong><\/li>\n<\/ul>\n<\/div>\n<\/div><\/div><div id=\"panel-449-4-0-4\" class=\"so-panel widget widget_sow-editor panel-last-child\" data-index=\"8\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h4><span style=\"color: #000000\">Summary<\/span><\/h4>\n<p>As more inclusive and sustainable lingerie brands enter the market, Boux Avenue is at threat of becoming irrelevant and outdated. Facing key brand issues such as inconsistent brand identity, lack of digital innovation and inadequate sustainable initiatives, Boux requires a new strategic direction. From analysis of the current market situation and opportunities from a TOWS analysis for Boux Avenue, it is clear these strategic directions should be based around reconnecting, innovating, and redefining the brand. Three key areas for improvement are phygital experience, social responsibility, and alignment of the brands core values.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Click the fullscreen icon below &nbsp; &nbsp; to see the report full size Your browser does not seem to support iframes. Click here to read this PDF. This flipbook was created in FlowPaper &#8599; All information presented here is the students opinions based on answering a particular brief. Team Members: Holly Rushton Matthew Lee Natasha &hellip; <a href=\"https:\/\/www.sites.se.manchester.ac.uk\/fbt-last-year\/barbour\/\" title=\"Fashion Project: Boux Avenue Strategic Brand Development\" class=\"read-more\">Read More<\/a><\/p>\n","protected":false},"author":68,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-449","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fashion Project: Boux Avenue Strategic Brand Development - FBT Last Year<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sites.se.manchester.ac.uk\/fbt-last-year\/barbour\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fashion Project: Boux Avenue Strategic Brand Development - FBT Last Year\" \/>\n<meta property=\"og:description\" content=\"Click the fullscreen icon below &nbsp; &nbsp; to see the report full size Your browser does not seem to support iframes. Click here to read this PDF. This flipbook was created in FlowPaper &#8599; All information presented here is the students opinions based on answering a particular brief. Team Members: Holly Rushton Matthew Lee Natasha [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sites.se.manchester.ac.uk\/fbt-last-year\/barbour\/\" \/>\n<meta property=\"og:site_name\" content=\"FBT Last Year\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-02T14:16:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sites.se.manchester.ac.uk\/fbt-last-year\/wp-content\/uploads\/sites\/42\/2022\/05\/fullscreen.png\" \/>\n\t<meta property=\"og:image:width\" content=\"16\" \/>\n\t<meta property=\"og:image:height\" content=\"16\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sites.se.manchester.ac.uk\\\/fbt-last-year\\\/barbour\\\/\",\"url\":\"https:\\\/\\\/www.sites.se.manchester.ac.uk\\\/fbt-last-year\\\/barbour\\\/\",\"name\":\"Fashion Project: Boux Avenue Strategic Brand Development - FBT Last Year\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sites.se.manchester.ac.uk\\\/fbt-last-year\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.sites.se.manchester.ac.uk\\\/fbt-last-year\\\/barbour\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sites.se.manchester.ac.uk\\\/fbt-last-year\\\/barbour\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mub.eps.manchester.ac.uk\\\/fbt-show\\\/wp-content\\\/uploads\\\/sites\\\/90\\\/2022\\\/05\\\/fullscreen.png\",\"datePublished\":\"2022-04-05T08:46:27+00:00\",\"dateModified\":\"2025-01-02T14:16:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.sites.se.manchester.ac.uk\\\/fbt-last-year\\\/barbour\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.sites.se.manchester.ac.uk\\\/fbt-last-year\\\/barbour\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.sites.se.manchester.ac.uk\\\/fbt-last-year\\\/barbour\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.mub.eps.manchester.ac.uk\\\/fbt-show\\\/wp-content\\\/uploads\\\/sites\\\/90\\\/2022\\\/05\\\/fullscreen.png\",\"contentUrl\":\"https:\\\/\\\/www.mub.eps.manchester.ac.uk\\\/fbt-show\\\/wp-content\\\/uploads\\\/sites\\\/90\\\/2022\\\/05\\\/fullscreen.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.sites.se.manchester.ac.uk\\\/fbt-last-year\\\/barbour\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.sites.se.manchester.ac.uk\\\/fbt-last-year\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Fashion Project: Boux Avenue Strategic Brand Development\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.sites.se.manchester.ac.uk\\\/fbt-last-year\\\/#website\",\"url\":\"https:\\\/\\\/www.sites.se.manchester.ac.uk\\\/fbt-last-year\\\/\",\"name\":\"FBT Last Year\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.sites.se.manchester.ac.uk\\\/fbt-last-year\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Fashion Project: Boux Avenue Strategic Brand Development - FBT Last Year","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-last-year\/barbour\/","og_locale":"en_GB","og_type":"article","og_title":"Fashion Project: Boux Avenue Strategic Brand Development - FBT Last Year","og_description":"Click the fullscreen icon below &nbsp; &nbsp; to see the report full size Your browser does not seem to support iframes. Click here to read this PDF. This flipbook was created in FlowPaper &#8599; All information presented here is the students opinions based on answering a particular brief. Team Members: Holly Rushton Matthew Lee Natasha [&hellip;]","og_url":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-last-year\/barbour\/","og_site_name":"FBT Last Year","article_modified_time":"2025-01-02T14:16:36+00:00","og_image":[{"width":16,"height":16,"url":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-last-year\/wp-content\/uploads\/sites\/42\/2022\/05\/fullscreen.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-last-year\/barbour\/","url":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-last-year\/barbour\/","name":"Fashion Project: Boux Avenue Strategic Brand Development - FBT Last Year","isPartOf":{"@id":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-last-year\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-last-year\/barbour\/#primaryimage"},"image":{"@id":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-last-year\/barbour\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show\/wp-content\/uploads\/sites\/90\/2022\/05\/fullscreen.png","datePublished":"2022-04-05T08:46:27+00:00","dateModified":"2025-01-02T14:16:36+00:00","breadcrumb":{"@id":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-last-year\/barbour\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sites.se.manchester.ac.uk\/fbt-last-year\/barbour\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-last-year\/barbour\/#primaryimage","url":"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show\/wp-content\/uploads\/sites\/90\/2022\/05\/fullscreen.png","contentUrl":"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show\/wp-content\/uploads\/sites\/90\/2022\/05\/fullscreen.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-last-year\/barbour\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-last-year\/"},{"@type":"ListItem","position":2,"name":"Fashion Project: Boux Avenue Strategic Brand Development"}]},{"@type":"WebSite","@id":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-last-year\/#website","url":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-last-year\/","name":"FBT Last Year","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-last-year\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"}]}},"_links":{"self":[{"href":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-last-year\/wp-json\/wp\/v2\/pages\/449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-last-year\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-last-year\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-last-year\/wp-json\/wp\/v2\/users\/68"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-last-year\/wp-json\/wp\/v2\/comments?post=449"}],"version-history":[{"count":1,"href":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-last-year\/wp-json\/wp\/v2\/pages\/449\/revisions"}],"predecessor-version":[{"id":3150,"href":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-last-year\/wp-json\/wp\/v2\/pages\/449\/revisions\/3150"}],"wp:attachment":[{"href":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-last-year\/wp-json\/wp\/v2\/media?parent=449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}