{"id":2715,"date":"2024-03-24T06:52:24","date_gmt":"2024-03-24T06:52:24","guid":{"rendered":"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show\/?page_id=2715"},"modified":"2024-03-24T06:52:24","modified_gmt":"2024-03-24T06:52:24","slug":"fashion-project-calvin-klein","status":"publish","type":"page","link":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-last-year\/fashion-project-calvin-klein\/","title":{"rendered":"FASHION PROJECT: Calvin Klein"},"content":{"rendered":"<div id=\"pl-2715\"  class=\"panel-layout\" ><div id=\"pg-2715-0\"  class=\"panel-grid panel-has-style\" ><div style=\"padding-bottom: 30px; \" class=\"panel-row-style panel-row-style-for-2715-0\" ><div id=\"pgc-2715-0-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><div id=\"pg-2715-1\"  class=\"panel-grid panel-has-style\" ><div style=\"padding-bottom: 30px; \" class=\"panel-row-style panel-row-style-for-2715-1\" ><div id=\"pgc-2715-1-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><div id=\"pg-2715-2\"  class=\"panel-grid panel-has-style\" ><div style=\"padding-top: 040px; 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to see the report full size<\/p>\n<\/div>\n<\/div><\/div><\/div><div id=\"pgc-2715-2-4\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><div id=\"pg-2715-3\"  class=\"panel-grid panel-has-style\" ><div class=\"panel-row-style panel-row-style-for-2715-3\" ><div id=\"pgc-2715-3-0\"  class=\"panel-grid-cell\" ><div id=\"panel-2715-3-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"3\" ><div class=\"panel-widget-style panel-widget-style-for-2715-3-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<div style=\"display:block\">\n<!-- FlowPaper PDF flipbook plugin v.2.0.7 wordpress.org\/plugins\/flowpaper\/ -->\n<iframe title=\"FlowPaper flipbook pdf viewer\" width=\"100%\" height=\"700px\" scrolling=\"no\" class=\"flowpaper-class\" frameborder=\"0\" allowFullScreen=\"true\" lightbox=\"false\" cover id src = \"https:\/\/flowpaper.com\/flipbook\/?pdf=https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show\/wp-content\/uploads\/sites\/93\/2024\/05\/Group-16-2.pdf&title=&header=&theme=&singlepage=&thumbs=1&modified=240324652\" seamless=\"seamless\" style=\"margin-bottom:0;display:block;\">Your browser does not seem to support iframes. <a href=\"https:\/\/flowpaper.com\/flipbook\/?pdf=https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show\/wp-content\/uploads\/sites\/93\/2024\/05\/Group-16-2.pdf\" target=\"_blank\">Click here to read this PDF<\/a>.<\/iframe>\n<div id=\"flowpaper-logo-bottom\" class=\"flowpaper-logo-bg\" style=\"background:linear-gradient(to right, rgba(0,0,0,0.65) 0%,rgba(0,0,0,0) 200px);width:100%;height:19px; padding-bottom: 1px; padding-left: 5px; padding-right: 10px; display: flex; align-items: center;z-index:9999\"><span style=\"height: 37px; padding-left: 6px;width:90%\"> <a id=\"flowpaper-link\" style=\"fill: #fff\" alt=\"FlowPaper logotype\" title=\"FlowPaper logotype\" href=\"https:\/\/flowpaper.com\" target=\"_blank\"> <img decoding=\"async\" alt=\"Publish PDF flipbooks online\" style=\"height:17px;width:auto;margin-top:11px;\" src=\"https:\/\/www.sites.se.manchester.ac.uk\/fbt-last-year\/wp-content\/plugins\/flowpaper-lite-pdf-flipbook\/assets\/flowpaper-logo.png\" border=\"0\"> <\/a> <\/span><span style=\" float: right; right: 0; font-size: 10px; white-space: nowrap; opacity:0.8\"><a href=\"https:\/\/flowpaper.com\/flipbook-maker\/\" target=\"_new\" style=\"text-decoration:none;border-bottom:none;\">Created using FlowPaper Flipbook Maker &#8599;<\/a><\/span><\/div><\/div>\r\n                <script>\r\n                document.addEventListener(\"DOMContentLoaded\", function(){\r\n                    var target_element, iframe_element;\r\n                    iframe_element = document.querySelector(\"iframe.flowpaper-class\");\r\n                    target_element = document.querySelector(\"\");\r\n                    iframe_element.style.height = target_element.offsetHeight + \"px\";\r\n                });\r\n                <\/script>\r\n            \n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"pg-2715-4\"  class=\"panel-grid panel-has-style\" ><div style=\"padding-left: 40px; padding-right: 40px; \" class=\"panel-row-style panel-row-style-for-2715-4\" ><div id=\"pgc-2715-4-0\"  class=\"panel-grid-cell\" ><div id=\"panel-2715-4-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child\" data-index=\"4\" ><div class=\"panel-widget-style panel-widget-style-for-2715-4-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<div class=\"divider\">\n<p>All information presented here is the students opinions based on answering a particular brief.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><div id=\"panel-2715-4-0-1\" class=\"so-panel widget widget_sow-editor\" data-index=\"5\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h4><span style=\"color: #000000\">Team Members:<\/span><\/h4>\n<p><span style=\"color: #000000\"><strong>Niamh Overmire<br \/>\n Matilda Salmon<br \/>\nAdrienne Grace Bland<br \/>\nNatasha Legge<br \/>\nGeorgia Lawrence<br \/>\n<\/strong><\/span><\/p>\n<\/div>\n<\/div><\/div><div id=\"panel-2715-4-0-2\" class=\"so-panel widget widget_sow-editor\" data-index=\"6\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h4><span style=\"color: #000000\">Keywords<\/span><\/h4>\n<ul>\n<li>\n<h5><span class=\"ui-provider hb b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">Revitalisation<\/span><\/h5>\n<\/li>\n<li>\n<h5><span class=\"ui-provider hb b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">Retail<\/span><\/h5>\n<\/li>\n<li>\n<h5><span class=\"ui-provider hb b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">Sustainability <\/span><\/h5>\n<\/li>\n<\/ul>\n<\/div>\n<\/div><\/div><div id=\"panel-2715-4-0-3\" class=\"so-panel widget widget_sow-editor panel-last-child\" data-index=\"7\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h4><span style=\"color: #000000\">Summary<\/span><\/h4>\n<p><span class=\"ui-provider hb b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">Challenged by geopolitical instability &amp; failure to meet revenue targets, Calvin Klein \u2018lifestyle\u2019 has lost its connection to its brand identity &amp; true loyal consumer, weakening their position within the market. To tackle such issues, CK must utilise their core nostalgic strength to pave the way for their future, focusing specifically on their European market, which has been neglected as a result of infrastructure changes. Henceforth, a symbiotic combination of logistic and creative outlets will be explored focusing on rejuvenation, retail development &amp; sustainability in an attempt to get people to fall in love with their Calvin\u2019s again. <\/p>\n<p><\/span>.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Click the fullscreen icon below &nbsp; &nbsp; to see the report full size Your browser does not seem to support iframes. Click here to read this PDF. Created using FlowPaper Flipbook Maker &#8599; All information presented here is the students opinions based on answering a particular brief. Team Members: Niamh Overmire Matilda Salmon Adrienne Grace &hellip; <a href=\"https:\/\/www.sites.se.manchester.ac.uk\/fbt-last-year\/fashion-project-calvin-klein\/\" title=\"FASHION PROJECT: Calvin Klein\" class=\"read-more\">Read More<\/a><\/p>\n","protected":false},"author":74,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2715","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FASHION PROJECT: Calvin Klein - FBT Last Year<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sites.se.manchester.ac.uk\/fbt-last-year\/fashion-project-calvin-klein\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FASHION PROJECT: Calvin Klein - FBT Last Year\" \/>\n<meta property=\"og:description\" content=\"Click the fullscreen icon below &nbsp; &nbsp; to see the report full size Your browser does not seem to support iframes. 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