{"id":1638,"date":"2023-04-08T23:25:06","date_gmt":"2023-04-08T22:25:06","guid":{"rendered":"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show-2024\/?page_id=1638"},"modified":"2023-04-08T23:25:06","modified_gmt":"2023-04-08T22:25:06","slug":"brandy-melville-rebrand","status":"publish","type":"page","link":"https:\/\/www.sites.se.manchester.ac.uk\/fbt-last-year\/brandy-melville-rebrand\/","title":{"rendered":"FASHION PROJECT: BRANDY MELVILLE REBRAND"},"content":{"rendered":"<div id=\"pl-1638\"  class=\"panel-layout\" ><div id=\"pg-1638-0\"  class=\"panel-grid panel-has-style\" ><div style=\"padding-bottom: 30px; \" class=\"panel-row-style panel-row-style-for-1638-0\" ><div id=\"pgc-1638-0-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><div id=\"pg-1638-1\"  class=\"panel-grid panel-has-style\" ><div style=\"padding-bottom: 40px; \" class=\"panel-row-style panel-row-style-for-1638-1\" ><div id=\"pgc-1638-1-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><div id=\"pg-1638-2\"  class=\"panel-grid panel-has-style\" ><div style=\"padding-bottom: 0px; \" class=\"panel-row-style panel-row-style-for-1638-2\" ><div id=\"pgc-1638-2-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><div id=\"pgc-1638-2-1\"  class=\"panel-grid-cell\" ><div id=\"panel-1638-2-1-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<\/div>\n<\/div><\/div><\/div><div id=\"pgc-1638-2-2\"  class=\"panel-grid-cell\" ><div id=\"panel-1638-2-2-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<\/div>\n<\/div><\/div><\/div><div id=\"pgc-1638-2-3\"  class=\"panel-grid-cell panel-grid-cell-mobile-last\" ><div id=\"panel-1638-2-3-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"2\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<\/div>\n<\/div><\/div><\/div><div id=\"pgc-1638-2-4\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><div id=\"pg-1638-3\"  class=\"panel-grid panel-has-style\" ><div class=\"panel-row-style panel-row-style-for-1638-3\" ><div id=\"pgc-1638-3-0\"  class=\"panel-grid-cell\" ><div id=\"panel-1638-3-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"3\" ><div class=\"panel-widget-style panel-widget-style-for-1638-3-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1639 size-full\" src=\"https:\/\/www.mub.eps.manchester.ac.uk\/fbt-show\/wp-content\/uploads\/sites\/91\/2023\/04\/BRAND-SUMMARY-Group-2.png\" alt=\"\" width=\"595\" height=\"842\" srcset=\"https:\/\/www.sites.se.manchester.ac.uk\/fbt-last-year\/wp-content\/uploads\/sites\/42\/2023\/04\/BRAND-SUMMARY-Group-2.png 595w, https:\/\/www.sites.se.manchester.ac.uk\/fbt-last-year\/wp-content\/uploads\/sites\/42\/2023\/04\/BRAND-SUMMARY-Group-2-212x300.png 212w\" sizes=\"auto, (max-width: 595px) 100vw, 595px\" \/><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"pg-1638-4\"  class=\"panel-grid panel-has-style\" ><div style=\"padding-left: 40px; padding-right: 40px; \" class=\"panel-row-style panel-row-style-for-1638-4\" ><div id=\"pgc-1638-4-0\"  class=\"panel-grid-cell\" ><div id=\"panel-1638-4-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child\" data-index=\"4\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h3><span class=\"TextRun Highlight SCXP202123659 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-usefontface=\"false\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP202123659 BCX0\">Full\u00a0<\/span><\/span><span class=\"TextRun Highlight SCXP202123659 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-usefontface=\"false\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP202123659 BCX0\">project on <\/span><\/span><span class=\"TextRun Highlight SCXP202123659 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-usefontface=\"false\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP202123659 BCX0\">May <\/span><\/span><span class=\"NormalTextRun SCXP202123659 BCX0\">9<\/span><span class=\"TextRun Highlight SCXP202123659 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-usefontface=\"false\" data-contrast=\"none\"><span class=\"NormalTextRun Superscript SCXP202123659 BCX0\" data-fontsize=\"28\">th<\/span><\/span><span class=\"TextRun Highlight SCXP202123659 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-usefontface=\"false\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP202123659 BCX0\"> 2023!\u00a0<\/span><\/span><\/h3>\n<h4><span style=\"color: #000000\">Team Members:<\/span><\/h4>\n<ul>\n<li>Lana Norman<\/li>\n<li>Ella Cleary<\/li>\n<li>Charlotte Bowyer<\/li>\n<li>Daisy Fenton<\/li>\n<li>Daisy Valiant<\/li>\n<li>Lily Butcher<\/li>\n<\/ul>\n<\/div>\n<\/div><\/div><div id=\"panel-1638-4-0-1\" class=\"so-panel widget widget_sow-editor\" data-index=\"5\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h4><span style=\"color: #000000\">Keywords<\/span><\/h4>\n<ul>\n<li>INCLUSIVITY<\/li>\n<li>DIVERSIFICATION<\/li>\n<li>RE-BRAND<\/li>\n<\/ul>\n<\/div>\n<\/div><\/div><div id=\"panel-1638-4-0-2\" class=\"so-panel widget widget_sow-editor panel-last-child\" data-index=\"6\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h4><span style=\"color: #000000\">Summary<\/span><\/h4>\n<p>Brandy Melville should look to rebrand with a focus on inclusivity, diversity and sustainability. The brand needs to look at an increased sizing strategy, innovating materials and manufacturing processes whilst diversifying both models and in-store employees. This will include revised marketing campaigns to reach the new target audiences and satisfy the rising demands of consumers whilst still appealing to their existing market.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Full\u00a0project on May 9th 2023!\u00a0 Team Members: Lana Norman Ella Cleary Charlotte Bowyer Daisy Fenton Daisy Valiant Lily Butcher Keywords INCLUSIVITY DIVERSIFICATION RE-BRAND Summary Brandy Melville should look to rebrand with a focus on inclusivity, diversity and sustainability. The brand needs to look at an increased sizing strategy, innovating materials and manufacturing processes whilst diversifying &hellip; <a href=\"https:\/\/www.sites.se.manchester.ac.uk\/fbt-last-year\/brandy-melville-rebrand\/\" title=\"FASHION PROJECT: BRANDY MELVILLE REBRAND\" class=\"read-more\">Read More<\/a><\/p>\n","protected":false},"author":74,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1638","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FASHION PROJECT: BRANDY MELVILLE REBRAND - FBT Last Year<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sites.se.manchester.ac.uk\/fbt-last-year\/brandy-melville-rebrand\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FASHION PROJECT: BRANDY MELVILLE REBRAND - FBT Last Year\" \/>\n<meta property=\"og:description\" content=\"Full\u00a0project on May 9th 2023!\u00a0 Team Members: Lana Norman Ella Cleary Charlotte Bowyer Daisy Fenton Daisy Valiant Lily Butcher Keywords INCLUSIVITY DIVERSIFICATION RE-BRAND Summary Brandy Melville should look to rebrand with a focus on inclusivity, diversity and sustainability. 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